I’m pleased to be back here after an unanticipated absence. Before I move forward with today’s post, I want to address something.
Anyone who visits my blog is welcome to leave a comment. However, I just marked 6 comments as spam, mostly from the same place, because they had suspicious links or took me to websites that had no connection to my blog, or to me for that matter.
I don’t have time for this. If you have no intention of reading my blog but want to use it for unauthorized self-promotion, you’ve come to the wrong place. Please do not spam me.
If you have a legitimate business proposition for me or wish to work with me, there are proper channels to work through.
Now that I’ve got that out of the way, here’s my Message for Content Users, Content Writers & Content Mills.
Something has happened in online marketing. I’m not alone in saying this but it’s disturbing. It’s specifically related to content.
If you’re marketing your products or services online through a blog or website, you’re probably aware of the phrase, “Content is King.”
That being said, I am an ambassador of the King for sure. I write content for a living, mostly for business services. I’ve done more than 300 content pieces for clients ranging from roofing companies, dentist offices, travel companies, even a couple cryptocurrency marketers, just to name a few.
I take their subject, research it as necessary, pick out main points that match the client’s aim for the piece(s), and then I write and edit the content.
If you have never done this for anyone on any level, you should know that it’s WORK. In fact, it is very often hard work. If you’ve worked hard for anything, you expect to be compensated fairly.
Well, I’m in favor of all good content writers being compensated fairly. More to the point, I think they should be compensated way more fairly than they are as a general rule.
Granted, experience and ability come into play here. Ideally, a writer of any kind should be charging fees that justify their ability.
But imagine someone like me, with over a decade of experience, a successful record in a variety of niches, with praise and positive reviews to boot, not gaining a client SOLELY on price?
First of all, I am NOT THAT EXPENSIVE to begin with. My rates are either at or below the averages for the kinds of projects I’ve done.
So what’s the problem? In the past, MY problem was selling myself short. In all candor, I should be earning more money. So the implication is that I should be charging more – not for the sake of charging more, but for the sake of earning what I’m really worth.
But the other part of the problem is that many prospects I deal with have the mentality that they can get Rolls Royce quality on a Yugo budget.
Not here they won’t.
Anyone who even nominally uses content marketing knows that the quality of the content is highly important. Why?
Quality content does at least 4 things:
- It gives real value to your readers and keeps them engaged.
- It helps readers see you as an authority, who may one day pay you for a solution they need.
- It can help transition people from being readers to buying customers.
- It keeps you ranked in the search engines the right way.